http://www.KevBurns.com But wait. There's more. The words you hear in those awful late-night infomercials. And if you think that's what marketing is, on this episode we'll show you that safety marketing is actually what creates value and motivates people to action without the cheesy lines. Communications inform. But marketing moves. And this is where most safety programs make their biggest mistake. They assume that informing people, the communications part, is enough. But it isn’t. Here are three strategies that can get you started in improving your safety marketing effectiveness. Kevin Burns is a management consultant, safety speaker and author of "PeopleWork: The Human Touch in Workplace Safety." He is an expert in how to engage people in safety and believes that the best place to work is always the safest place to work. Kevin helps organizations integrate caring for and valuing employees through their safety programs.