http://www.kevburns.com/peoplework Selling is about solving a problem or uncovering a benefit of safety in a way that makes people want to buy-in. So the question becomes, do you want people to buy-in to safety? If so, what are you prepared to do to make that happen? On this episode, we are going to deal with the beliefs and misconceptions about selling safety to employees. It’s not about shoving safety down the throats of your people. It’s about helping them see that safety improves their lives in a way that they are probably not seeing it. Supervisors and safety people, you have to help employees see what safety does and can do for them. You can improve employee commitment to safety by understanding that selling safety is good thing. Kevin Burns is a management consultant, safety speaker and author of "PeopleWork: The Human Touch in Workplace Safety." He is an expert in how to engage people in safety and believes that the best place to work is always the safest place to work. Kevin helps organizations integrate caring for and valuing employees through their safety programs.