Jake Dunlap comes on the show to talk about his new book, “The Innovative Seller: Keeping Pace in an AI and Customer-Centric World.”  In the rapidly evolving landscape of B2B sales, the fusion of technology, marketing, and sales strategies has become imperative for the success of SaaS startups and established companies alike.  The Innovative Seller: Keeping Pace in an AI and Customer-Centric World dives deep into the world of Sales, uncovering the latest, cutting-edge strategies and tactics that are reshaping how companies build their go-to-market engines.  This podcast, brought to you by Tenbound, provides invaluable insights into the intersection of process, technology, and human interaction that drives revenue growth and operational efficiency.  T he episode explores the challenges and solutions encountered by sales professionals as they navigate the complexities of modern sales environments, offering listeners actionable advice on optimizing sales strategies, leveraging sales technologies, and embracing AI to stay ahead in the competitive world of technology sales. Join us as we uncover the secrets to scaling sales operations, improving performance metrics, and revolutionizing the B2B sales process for the digital age. https://www.amazon.com/Innovative-Seller-Keeping-Customer-Centric/dp/1394180241/