Caitlin Cook is the director of growth at the onchain fitness platform Moonwalk Fitness. In this episode, Cook shares how Moonwalk is attempting to build a consumer crypto app that helps people hit their health goals through daily step competitions. Moonwalk plans to tap into fitness communities, influencers, and corporate wellness programs to attract a broader non-crypto audience. OUTLINE 00:00 Introduction 02:12 Moonwalk Overview 02:56 Consumer Crypto Apps 21:44 Moonwalk's GTM Strategy 23:32 Moonwalk's Roadmap 27:17 Daily Exercise 32:16 Closing Thoughts This episode is brought to you by our sponsor Polkadot Polkadot is the blockspace ecosystem for boundless innovation. To discover more, head to polkadot.network The Block Community The Block is launching a new community experience for fans of The Scoop! Follow us on Lens to stay in the loop: hey.xyz/u/theblockcommunity The Block Newsletters The Block's newsletters bring you the latest news and analysis of the fast-moving crypto and DeFi markets. To subscribe, visit theblock.co/newsletters