Michal Suski from Surfer joins us to discuss the major challenges of generative AI: taking control of the output, the absence of real-time data, substandard generative engines, and hunch-based topic selection. You'll learn how to leverage AI content to enhance your topical authority effectively and scale up content. Check Michal out here: Surfer SEO softwareTwitterLinkedInWANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review. Learn more about us at https://theseoshow.co Check out our agency Local Digital Follow Michael on Twitter @servicescaling Follow our agency Local Digital on Instagram @localdigitalco Check out our content on Youtube