In this episode, Kevin´s guest is Jackie (Jacs) Hodson, an interior design expert who also runs several SA properties. She is also the creative director of Free-Range Stays. Jacs explains how to present your properties so that they stand out online. As well as how to make guests go Wow! When they walk in the door.  All of which results in far more and longer bookings. Her Power of Three approach is practical and easy for any SA property owner to implement.    KEY TAKEAWAYS Your aim is to make your guests stop scrolling and go Wow!! when they walk in the door. Everyone´s wow factor is different. Identify and understand your customer (avatar) Most people are looking to stay in an elevated version of home.  Little touches make a huge difference e.g., current takeaway menus, or nice toys for the kids.  It is possible to make money by becoming an affiliate for the products that are in the property. Jacs explains how in the podcast. Think about how you are going to clean and maintain every item. Make it easy for guests to create special memories of their stay. Little touches like big wardrobes and decent crockery that is a notch up from the norm make a surprisingly big difference. Invite your guests to call you if they need anything.   BEST MOMENTS ‘Who you are actually trying to market to is so key to how you design your interiors’ ‘Create memories for the families that come to stay.’   VALUABLE RESOURCES Discovery Day Sign Up Page -  The Serviced Accommodation Property Podcast -  https://propertysoldier.co.uk/ Serviced Accommodation Success by Kevin Poneskis Rich Dad, Poor Dad by Robert T Kiyosaki   GUEST RESOURCES Facebook - https://www.facebook.com/Milliesinteriors/ Website - https://www.milliesinteriors.com/ Contact – [email protected] Instagram - www.instagram.com/millie.interior   ABOUT THE HOST Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans. Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.    CONTACT METHOD https://en-gb.facebook.com/propertysoldier/ [email protected]     See omnystudio.com/listener for privacy information.