In this podcast, Kevin speaks to Darren Jamieson of Engage Web. For over 20 years, Darren has been helping people to sell more using the internet. He shares several highly effective ways to use social media and your website to increase sales and keep your properties occupied. Including how to create customer avatars, and the best way to gain a better understanding of what your clients want.    Darren covers Facebook marketing in some detail in this podcast as well as sharing general social media principles. He explains how to use the Facebook pixel. As well as his 5-point recipe for creating highly effective and inexpensive Facebook ads.   KEY TAKEAWAYS Getting better at social media marketing enables property owners to become less reliant on platforms like Airbnb who take a cut of each sale. Identify what each kind of client you want to attract is looking for.  The more detailed the client avatar you create is the easier it is to attract their attention online. Use the actual data you have about your clients to decide what to post. Gather additional data about your clients using questionnaires. The more you speak to them the more you learn. Revisit and tweak your customer avatars at least once a year. About 2.7 billion people actively use Facebook so it is a marketing platform you cannot afford to ignore. You need to be sure that your booking system works flawlessly on a mobile device. Most people use them to book accommodation. On Facebook, you have about 1.7 seconds to get someone´s attention. Use the Facebook Pixel, Darren explains why and how in the podcast. You can target your Facebook ads, so they are shown to frequent travelers or people who are traveling in your area. It is possible to tailor your ads to target specific groups. For example, people who are interested in attending certain events that are taking place near your property. You need to choose the right ad type on Facebook. Using videos on Facebook is an extremely cheap and effective way to build your list.   BEST MOMENTS ‘The first thing you should be doing is looking at your customer avatar.’ ‘Don't think, oh, they (your customer) might be interested in that. Actually, use the data of your existing clients to work this out. ‘ ‘About a quarter of the planet are actually on Facebook. ‘ ‘When you put a picture in an organic Facebook post it has one single purpose. To stop people scrolling. ‘   EPISODE RESOURCES Pixabay.com Freeimages.com www.academy.engageweb.com – Free Facebook Ads training 18.00 to 19.30 on 27th April 2021. EngageWeb website   VALUABLE RESOURCES The Serviced Accommodation Property Podcast https://propertysoldier.co.uk/ Rich Dad, Poor Dad by Robert T Kiyosaki Serviced Accommodation Success by Kevin Poneskis   ABOUT THE HOST Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.   Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.    CONTACT METHOD https://en-gb.facebook.com/propertysoldier/ [email protected] See omnystudio.com/listener for privacy information.