What is your most cherished piece of memorabilia? More importantly: WHY is that your most cherished piece of memorabilia? People collect for all sorts of reasons, but ultimately we each have specific items which we value over all others. For some of us, it's because they're worth the most money, or perhaps they're the most rare. For others, it's possible that their favourite items don't hold any monetary value; rather, they signify an important memory or event. In this episode - the first in a series of close looks into the most valued collections of our guests and listeners - Brian Ehrenworth (President of Frameworth Sports Marketing) "opens his vault" and shows off some of the pieces which mean the most to him. Let us know your most cherished pieces of memorabilia! Send us a note on social media or e-mail us directly at [email protected] for a chance to be featured on the show! Twitter: @FrameworthSports Instagram: @FrameworthSport Mikey's Twitter: @RetrogradeMikey http://www.frameworth.com (www.frameworth.com)