Companies are generating more data than ever, and storage costs are rising. Six Five Media hosts Mitch Lewis and Camberley Bates are joined by Broadcom Product Marketing Engineers Tom Nagelmeyer and John Nicholson, for a conversation on how modern solutions can significantly lower the Total Cost of Ownership (TCO) for storage. Their discussion covers: - The evolving landscape of data storage and its impact on TCO - How Broadcom's innovative solutions are setting new standards for storage efficiency - Real-world examples where modern storage solutions have made a difference - The role of software in optimizing storage costs - Future trends in storage technology and their implications for businesses