In this episode of the Six Five Webcast - Marketing: Art & Science - CMO Advisor and host, Lisa Martin, welcomes the CMO of Pure Storage, Lynn Lucas, who talks about her journey to the C-suite after studying electrical engineering and breaking into technical marketing. She shares how Pure Storage is leveraging data science and generative AI to achieve significant efficiency gains. Lynn also provides insight into the AI Marketing Council she's built at Pure, along with some of the great use cases they are already implementing. Their discussion covers how: Pure Storage marketing is leveraging data science to be proactive with its customers Pure Marketing is leveraging emerging technologies like gen AI to elevate the Pure brand and convert prospects to loyal advocates faster, more efficiently This Challenger brand infuses both art and science to elevate the brand