The Small Business Sessions, Enterprise Nation's podcast sponsored by Starling Bank, is back! Every week for 12 weeks, freelance journalist Dan Martin speaks to entrepreneurs and experts about their tips, insights and inspiration for how to start and grow a brilliant business. First up is Ben Keene, co-founder of Rebel Book Club.  How many books do you have that you've never read? It's probably loads. The Japanese describe it as 'tsundoku', the constant act of buying books but not reading them. Ben was a big sufferer! With his friend Ben Saul-Garner, he looked for a way to be motivated to read all those untouched ideas. Rebel Book Club was the solution. It's now a successful subscription company that brings people together around a love for non-fiction and a desire to turn book insights into action. In an advice-packed podcast, Ben discusses how to grow a subscription model, raising £148,000 and the realities of crowdfunding, switching online during the coronavirus pandemic and how to find your minimum viable audience.