As a digital Marketer, you’ve likely become accustomed to change, and hopefully, you’ve developed the flexibility to last in this industry for the long haul. So this episode won’t come as a surprise; in fact, you’ll probably be relieved to have the experts drop these four insights into the year ahead so you can do what you’ve got to do and not feel blind-sided or stressed. Listen for tactical tips on Prescriptive Marketing, AI in Creative Work, and what’s coming for email marketing and attribution. “You need to hold this idea that spam filters are our friend, right? Spam filters allow people to trust their email inbox enough to buy stuff from us. So we like better spam protection. We need to differentiate by having better content”. John Grimshaw
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LINKS The Smart Marketer Holiday Sale, https://smartmarketer.com/2023-holiday-sale/
Molly Pittman, https://mollypittman.com/
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/