Do you feel good? Are you energetic? Are you sleeping well? These are all obvious clues to whether the marketing, hustling, and entrepreneurial lifestyle (and habits) are taking a toll on your brain.   In this flash-back episode, Molly Pittman talks with Lauren Alexander, the VP of Marketing at Neurohacker.com, who shares some insights that will actually make you a better marketer. Her expertise will give you helpful tips for leading your team, optimizing focus, ‘budgeting’ your mental energy, and more. Don’t worry; we’re not trying to get you to ‘do more.’ Instead, you’ll learn how the brain works and what you can do as a marketer to feel better.  You Will Learn:  5 Things You Have To Know About The Brain (To Feel Better) One of the easiest (and free) neuro hacks to change your life Symptoms You Might Not Recognize Are Connected to ‘Mental Drain’ “If you can really dial in and optimize your brain activity, you’ll have a cascade of benefits throughout the body.” Lauren Alexander   LINKS Lauren’s custom link for your 75% discount, neurohacker.com/smartmarketer More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Molly Pittman, https://mollypittman.com/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you’re enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.   TIME STAMPS 00:00 “Now, with the tools that are making our ability to execute ideas so much faster, we’re also working even more, and so I think it’s time for all of us to take a moment and ask, what’s my strategy for dealing with all of this? - Because it’s insane.” Lauren Alexander 01:38 What is Neurohacking? 03:52 The Expanding Scope Of A Marketer’s Work 10:00 Five Things You Need To Know About Your Brain 11:36 Think of Mental Energy As Currency 13:05 Three Ways the Body is conserving mental energy 14:51 Consider The ‘Escalation Of Commitment’ Heuristic 17:04 “The brain filters out unnecessary information so that important stuff gets through. But the problem is it doesn’t always filter what the correct important stuff is.” Lauren Alexander 18:23 A Gratitude Practice 19:20 Symptoms You Might Not Recognize Are Connected to ‘Mental Drain’ 22:50 How Process Can Help Your Systems and Team Focus 27:22 Cost-free ways to build your mental energy’ bank account.’ 29:40 You can stimulate Neuroplasticity (critical to building your mental energy). 34:25 Be Kind To Yourself, “It’s Bigger Than Grit.”