Need some inspiration for 2024? In this episode, Pepijn Hufen (CEO of The Smart Marketer Agency) looks back on their most successful clients and accounts in 2023 and asks, “What did they have in common”?  Smart Marketer agency clients enjoyed an average growth rate of 235%, but the top clients grew even more, and sure enough, they had five common traits or activities. If you’re a Marketing professional or an Entrepreneur, listen for three higher-level insights and two more tactical Meta-ad takeaways (that you can apply to your campaigns).  You Will Learn: The Crucial Numbers You Need To Know And Track The most significant insight Pep gained from working with their most successful clients in 2023 A Meta Ad Strategy that still drives success (that many businesses have abandoned) “If we can do it all, then an account can be really, really on fire.” Pepijn Hufen LINKS More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you’re enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen. TIME STAMPS 01:09 What to expect from this episode 02:33 Insight #1: Our most successful clients know their numbers 10:18 A Full List Of The Metrics You Need To Track 11:57 Insight #2: Our most successful clients understand the limitations of their tools. 15:06 Insight #3: Our most successful clients understand how Google and Meta work together 17:39 Insight #4: Best Practices Are Tools, Not Rules 19:55 The Last (but not least) Insight: Interest Targeting Is The Foundation of Almost All of the Most successful Ad accounts 21:35 In Summary.