Learn How To Power-Up Your Click-Through Rates And Boost Profits! If Email represents less than 30% percent of revenue in your business, Email is probably an under-leveraged channel. If you send newsletter emails in your business (or content emails) or have an Abandoned Cart sequence (and by the way, you should), then guess what? You're going to learn something that you can use in your business today.  John Grimshaw (CMO of Smart Marketer) shares some case studies and split tests that had awesome results for their clients at the Smart Marketer Agency.    You Will Learn: The most important, most profitable campaign that you need to have running A Small tweak in your Newsletter layout that might give you a 25% lift in click rate. The Button that could give you a 200% Lift in Click-Throughs and Purchases "So this is a test where we said, Whoa, this worked really, really well. We better roll this out everywhere right away because that's a pretty insane result." John Grimshaw.   LINKS For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/   TIME STAMPS 03:03 Abandoned Cart Campaigns 05:02 Case Study 1 - The Newsletter Email 11:08 Key Takeaways From Case Study 1 13:22 The Second Split Test 17:03 Discount Code Links 18:56 "It's important to speak to buyers in their different states of mind." John Grimshaw 19:42 In Summary 20:12 If Email represents less than 30% percent of revenue in your business, Email is probably an underleveraged channel. We can help! Visit https://smartmarketeragency.com/   YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.