You wouldn't believe how many Marketers and Entrepreneurs don't understand the subject of Offers. Fortunately, John Grimshaw is passionate about this, and he's on the show today to share three proven offer formulas that you can consider using for your next product launch. John and his team at Smart Marketer have seen these Offers work for themselves, their clients, and for businesses of all shapes and sizes. As he unpacks each formula with examples, you will start to recognize these strategies in use all around you, and you will be able to implement them for your next product launch. You Will Learn: The Greatest Enemy To Selling Your Product When to use the Buzz-Builder Launch When the Pre-Order (Or Beta) Launch works best  The Key to Achieving Growth and Scale And more! LINKS Mentioned In This Episode: Smart Product Creation, https://smartmarketer.com/smart-product-creation/ For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ TIME STAMPS  01:20 Why This Topic Gets Overlooked and Skimmed Over  02:32 The Basics of John's 5-Step Offer Formula 07:28 Proven Offer #1:The Buzz Builder Launch 12:37 Proven Offer #2: The Pre-Order (Or Beta) Launch "Pre-orders (in general) work well when they leverage highly engaged existing audiences who have a lifestyle or hobbyist connection to whatever you're selling." John Grimshaw 19:53 Proven Offer #3: The Seasonal Event Launch 22:18 "This Is Where the Marketing Comes In" 24:34 In Summary   YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.