Brian Collie, BCG’s global leader for the automotive and mobility sector, explains that price and range anxiety remain as barriers to adoption of electric vehicles. Even so, recent BCG research in the US found that nearly 40% of surveyed consumers are considering a switch to electric for their next vehicle. To tap into that demand, manufacturers need to lower their cost structure—they currently lose $6,000-$30,000 per car—and work with partners. Learn More: Brian Collie: http://on.bcg.com/3XnvKTX (on.bcg.com/3XnvKTX) Automotive Industry: http://on.bcg.com/4ejyMid (on.bcg.com/4ejyMid) Can OEMs Catch the Next Wave of EV Adopters?: http://on.bcg.com/3KJ9UCS (on.bcg.com/3KJ9UCS)