Most folks underestimate the power of subscription-based business models – but Courtney Black is living proof they can transform entire industries. Meet the powerhouse fitness trainer, multi-million-pound serial entrepreneur, and two-time 'Sunday Times' bestselling author who's taken the UK fitness scene by storm. With her app and a community of over 80,000 members, she’s made fitness accessible, affordable, and engaging for a global audience of over a million. Tune in as Courtney reveals how she built her fitness empire, overcame setbacks, and mastered the subscription model that made her a millionaire. She also dives into why Dubai is more fitness-focused than the UK and shares exclusive insights into her upcoming headline appearance at the Dubai Active Show, from October 25  to 27 at Expo City. If you're ready for real talk and entrepreneurial wisdom, don't miss this episode! 01:35 – Why Dubai’s more fitness-focused than the UK 06:50 – Defining her profession in fitness 10:35 – Courtney on family and relationships 18:38 – Building a fitness career from scratch 27:00 – Owning entrepreneurial failures 35:24 – Tackling self-doubt and insecurities 40:50 – Mastering the subscription business model 55:24 – Courtney on receiving feedback  1:01:18 – Must-hear advice for high achievers 1:02:25 – Inside plans for the Dubai Active event Show Sponsors: Allsopp & Allsopp: Redefining real estate, through cutting-edge technology and setting new standards for seamless, elevated customer experience. Keep moving with Allsopp & Allsopp. https://bit.ly/Allsopp-and-Allsopp Socials: Spencer Lodge https://www.instagram.com/spencer.lodge/?hl=en https://www.tiktok.com/@spencer.lodge https://www.linkedin.com/in/spencerlodge/ https://www.youtube.com/c/SpencerLodgeTV https://www.facebook.com/spencerlodgeofficial/  Courtney Black https://www.linkedin.com/in/courtney-black-05b618124/ https://www.instagram.com/courtneydblack/?hl=en https://www.facebook.com/courtneyblackpocketpt/ https://www.youtube.com/@courtneydblack