Description
Generative search is going to be affecting SEO sooner rather than later - but the foundations don't change - using your content to share your Experience, Expertise, Authority and Trust is still going to be the best thing you can do to make sure your content gets found. Gini Dietrich is talking abut the changes you do and don't need to make on this week's episode of the Spin Sucks Podcast.
The new Earned Media landscape demands a different approach than we've used in the past, and it also offers new opportunities to connect more closely with the stakeholders that matter the most. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how to make content that can be...
Published 11/12/24
If you're horrified by the very idea of a post-truth country, then you're probably thinking about what you can do to help spread the truth in your role as a communicator. Gini Dietrich is talking about how to fight the three headed monster of modern communications: misinformation, disinformation...
Published 11/05/24