In this episode, Andy calls Paul Bassett, and together they have a short conversation about the opportunity to turn water into dollars. === Paul: Hey Drew.  Andy: Paul. Good morning.  Paul: Good morning to you buddy. Andy: How's your day going?  Paul: It's going great today. Thanks. It's Friday.  Andy: Heck yeah. I was thinking about you this morning because of the concept of turning water into dollars that I was thinking about and thought we could just brain share about that concept. Paul: I like that. Andy: So yesterday I moderated a webinar with Ben Coffey at WeatherTrack and Max Moreno, who's the VP of sales for Harvest Landscape, and Max uses water budgets as a part of his daily business practice. And the more I started thinking about water budgets, it's really a concept of a budget and a budget entails finances and money. Andy: And what I think is so fascinating is that we all, you know, in this industry, when I say we, I'm generalizing here. Most people talk about run time, number one, you know, how long should I run my sprinklers in the form of time? And then. Kind of at the next level, people talk about how much water am I going to use? Andy: What's the gallons? What's the volume? Either gallons per minute, gallons per day, per cycle, per year, per month. But then what we really don't talk much about is what does the dollars mean? How can we convert that to dollars and cents and why do we not use that as a discussion point more often?  Paul: You're right. Paul: I mean, it's something that I think should be discussed with the end user client because in In almost any other utility consumption, it is discussed in dollars and cost. I don't know why the water is slower to transition to that. So I think it's a good place to be for us, Andy, because it will allow us to kind of be a differentiator, or what we teach others to allow them to be a differentiator. Andy: I think that if we're only now starting to talk about the dollars, I feel like what we need to do is put the dollars out there. So with the, let's say the irrigation design, the proposal, you know, the estimate when contractor X goes out to a client site, whether it's residential or commercial, and they put together their estimate for construction and installation. Andy: I don't know that I've ever seen a proposal that includes estimated. Cost per year on the system, and I think if we led with that, then that would spark the kind of curiosity and question and we could go backwards into the different parts of the system, the design, the distribution uniformity that actually affects the cost of the system, but lead with the dollars and then explain it through the use of technology, proper installation, proper design, et cetera. Andy: I mean, it's, it's so good because if you think about it in, in other appliances that you buy, for instance, you know, if you see nowadays, if you buy a hot water heater, or if you buy a refrigerator, what do they have stamped on it, they have stamped on what the anticipated energy cost is to operate that piece of equipment for a given year based upon a unit of measurement of that particular particular. Andy: Energy or, uh, utility. So they say, okay, if you're gonna buy this refrigerator, average energy costs in the United States is 12 cents a kilowatt hour. On average, this particular refrigerator is going to cost you a hundred bucks a year to run an energy. Why can't we do the same in irrigation? It should be that way. Andy: Right. Instead we say this sprinkler uses, uh, 2. 5 gallons per minute, let's just say. But what does that really mean? The user, the end user, doesn't, doesn't really know what that means, and they don't necessarily... But what if we said something different? Yeah, change the metric. I don't know if we could necessarily turn it into dollars, because it depends on, you know, how long it needs to run, but maybe it could be like, here's how many, you know, dollars per hour of operation or