What's up my friends. Welcome back to the pod. This is your host, Andy Humphrey. I'm actually at the moment driving back from Grand Rapids, Michigan. I attended, uh, yesterday the conference called American... No. Association of Water Technology. Association of Water Technology. AWT. Annual National Conference was in Grand Rapids and I thought, you know what? I have an affinity for technology. I'm in the water business. Let me go check out this AWT conference. So, I drove down to Grand Rapids yesterday just to attend the trade show. It was 150 to go, you know, see who, see what the water technology conference is all about. I also wanted to catch up with my friend, Justin and Breck from OpConnect. Special shout out to you guys on the podcast today. Good to see ya. Lots of fun. Thank you for a good time last night. And anyway, back to the conference. Wasn't quite sure what to expect. You know, like I said, I just kind of figured that because I'm in the water technology business, I should go to the water technology conference. Come to find out that it was mostly... Hmm, what's the right way to describe it? Mostly, kind of industrial cooling towers, boilers, water treatment, things of that nature. And, I guess, uh, that's not what I would first think of as it relates to technology. However, there is a lot of technology in how we treat water and how we manage and control cooling towers. commercial buildings. And what was also interesting is that it was a bit similar to the irrigation and landscape industry. I might say a slightly more professional, and I, I say that from just judging the book by its cover, meaning it appeared that attendees were a little bit better Dressed than a landscape show. So it doesn't mean that it's higher quality. I just noticed that it seemed like it was a bit more of a professional event. I understood that there's about 5, 000 people that attended. And I think for me, and this kind of relates to something that I wanted to share with you today, it, it felt, it was good to see the water industry through a completely different lens. And to get on the field with a new set of players, not just, you know, guys like guys and gals like you and me that understand irrigation, but to see what is happening in other industries and how technology and I guess digital technology may be affecting other industries. And from the most part, it mostly felt like a conference from the early 2000s. In other words, I didn't see a lot of sort of IoT mobile software tech. There was some, but not a lot. Most of what I saw was industrial type controls. Lots of pipes, lots of valves, lots of dosing pumps, things of that nature. Less software. And what is fascinating, I think, about that is there, there could still be a bit of a missing gap in terms of these guys focus, uh, down in the weeds, although maybe it's not really down in the weeds, they focus on the details of water Clarity, I guess, or, or water, water treatment, uh, especially in the cooling towers, with less focus on how much water is going in and how much water is coming out. It's mostly they focus on what happens in between. Less focus on water going in and water going out, more focus on controlling the water, treating the water in between. And, uh, yeah, so I guess that was kind of my 10, 000 foot view, uh, observation. And it's not that different than... then the irrigation industry. Oftentimes, this industry, our industry, the landscape industry, focuses on, let's say, the runtime of the zone and the precipitation rate of the zone and the types of sprinklers and the types of drip and the spacing of the drip and the infiltration rate of the soil and all these things. The details in between with a little less focus on, uh, the 10, 000 foot view. How many gallons of water is this landscape using per cycle per day, per month, per year? And is that the right amount of water? You know, those 10, 000 foot view, uh, lenses that we, we spend less time focusing on