Welcome back to the Startup CEO Show! In this episode, we're diving into the inspiring journey of Kyle Braatz, founder and CEO of Fullscript. From competitive hockey to shaking up the healthcare industry, Kyle's path exemplifies the crossover between sports and entrepreneurship, highlighting the power of teamwork and competitive spirit. We'll uncover the inner workings of building a billion-dollar company, Fullscript, which is revolutionizing whole person medicine by championing natural alternatives. Kyle shares the strategic choices that set Fullscript apart – shunning venture capital, focusing on a niche market, and prioritizing capital efficiency and organic growth. Stay tuned as we skate through the highs and lows of startup growth, strategic investment decisions, and the qualities of empathetic leadership with Kyle Braatz. Whether you're a budding entrepreneur or an established CEO, you won't want to miss the wisdom Kyle drops on this episode of the Startup CEO Show. Don't forget to subscribe for more insightful episodes like this. Since 1999, I have sat at the right-hand side of the leaders of high growth technology companies as either a CFO, VC or deal maker. I served as CFO for software companies including Shopify (NYSE: SHOP) and Freshbooks. As a CFO I experienced outright failures, wildly profitable exits, and everything in between. I was a General Partner in Real Ventures, Canada's largest and most active seed stage fund. My investments there include the fund's largest cash on cash and highest IRR returns to date. Most recently, I founded SurePath Capital Partners the leading investment bank for SMB SaaS companies where we did hundreds of millions in financing and exit transactions. Connect on LinkedIn: https://www.linkedin.com/in/themarkmacleod/ Connect on X/Twitter: https://twitter.com/markmacleod_ Contact Mark: https://markmacleod.me/