Want to receive the best Startup CEO Insights? SUBSCRIBE TO MARK MACLEOD'S NEWSLETTER: https://markmacleod.me/newsletter/ ------------------------------ In this episode of the Startup CEO Show, explore the power of long-term vision and work-life integration with our host Mark MacLeod and the inspiring Erin Bury, co-founder and CEO of the innovative estate planning platform, Willful. Tune in as Erin sheds light on rejecting hustle culture, creating ease for families with online wills, and steering a startup alongside her spouse. Discover how Willful is simplifying end-of-life planning and Erin's unique approach to leading a consumer brand and fostering a startup that values both profitability and a balanced lifestyle. Make sure to like, share, comment, and subscribe to stay updated with more fascinating episodes like this one from the Startup CEO Show! ----------------------------------------- ⏰Timestamps: 02:20 - 05:49: Rejecting "Hustle Porn" for Work-Life Balance 05:50 - 08:33: Willful's Origins and Market Disruption 08:34 - 12:05: Overcoming Investor Doubts 12:06 - 15:40: The Joys and Juggles of a Spouse-Run Startup 15:41 - 18:15: Erin's CEO Strategy: Hiring, Vision, and Financial Stability 18:16 - 22:10: Personal Time Management 22:11 - 26:00: The Willful Couple's Work-Life Blend 26:01 - 29:35: Startup Ecosystem as a Consumer Brand 29:36 - 33:08: The Canadian Startup Scene 33:09 - 36:45: Fostering a Sustainable Business 36:46 - 40:25: Young Parents and Elderly Individuals 40:26 - 43:10: Strategic Partnerships and Marketing in Estate Planning 43:11 - 46:55: Life, Legacy, and Running a Startup 46:56 - 50:26: The "Unicorn" Potential 50:27 - 55:00: Intentional Living and the Reality of Entrepreneurship --------------------------------------------------------------------------- Connect on LinkedIn: https://www.linkedin.com/in/themarkmacleod/ Connect on X/Twitter: https://twitter.com/markmacleod_ Contact Mark: https://markmacleod.me/