There is no one standard in creating a sales engine for a team, but any leader can drive everyone towards success by knowing the right factors to take into consideration for this. Joining Rico Mallozzi to discuss the right recipe for this is Kyle Coleman, the VP of Revenue Growth & Enablement for Clari. Together, they share how to determine the right synergies to apply in a sales engine, how to always align core values to business processes, the attitude of embracing failures, and the...

How does a tech startup claim its rightful place among the ranks of goliath competitors? The team at Sumo Logic knows that it can’t just ram its head against 800-pound gorillas in the marketplace, so it devised ways to enter the house from the sides. The company’s Chief Revenue Officer, Steve Fitz is here on the show to explain how Sumo Logic combines a bottom-up sales motion with a top-down sales approach. He also talks about how to break down demand generation between sales and marketing,...

How does a tech startup claim its rightful place among the ranks of goliath competitors? The team at Sumo Logic knows that it can’t just ram its head against 800-pound gorillas in the marketplace, so it devised ways to enter the house from the sides. The company’s Chief Revenue Officer, Steve Fitz is here on the show to explain how Sumo Logic combines a bottom-up sales motion with a top-down sales approach. He also talks about how to break down demand generation between sales and marketing,...