Crafting a buzzworthy launch is truly an art form, especially in a crowded market — like beauty — where it can be tough to stand out. Today, we’re joined by Cherene Aubert, VP of Digital & Commerce at ILIA Beauty, who has a proven track record of disrupting industries with her innovative ideas around product launches. She and Elena delve into the realities of omnichannel marketing, how creativity can be empowered by AI, and the evolution of personalization and brand in the age of data privacy.  TL;DR: Discover how to create a big splash with your product launch and maintain momentum with smart marketing strategies Learn to balance data-driven decisions with human creativity in e-commerceExplore the challenges and approaches for delivering personalized experiences amidst data privacy concerns