Virtual concerts on Roblox gained massive popularity during the pandemic, but did you know brands are now using the game to leverage immersive marketing tactics to connect with Gen Z and Gen Alpha? In this episode, Roxy and Elena explore the growing appeal of Roblox as a marketing channel, where major brands like Nike, Hilton, and Paramount are crafting virtual experiences to build brand awareness among younger audiences. With marketers feeling the pressure to be everywhere at once, our co-hosts ask the critical question: Is it truly effective to be on every, single marketing channel? TL;DR Roblox’s emergence as a key platform for brand engagement, driven by the growing demand for experiencesTips for experimenting with, navigating, and optimizing your chosen marketing channelsData’s role in understanding your audience and making impactful, personalized marketing decisions