This podcast hit paid subscribers’ inboxes on Nov. 21. It dropped for free subscribers on Nov. 28. To receive future pods as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who Brandon Swartz, General Manager of Attitash Mountain Resort, New Hampshire Recorded on November 6, 2023 About Attitash Click here for a mountain stats overview Owned by: Vail Resorts Located in: Bartlett, New Hampshire Year founded: 1964 Pass affiliations: * Epic Pass: unlimited access * Epic Local Pass: unlimited access * Northeast Value Pass: unlimited access * Northeast Midweek Pass: unlimited midweek access * Epic Day Pass: 1 to 7 days of access with all resorts, 32-resorts, and 22-resorts tiers Closest neighboring ski areas: Black Mountain (:14), Cranmore (:16), Wildcat (:23), Bretton Woods (:28), King Pine (:35), Pleasant Mountain (:45), Mt. Eustis (:49), Cannon (:49), Loon (1:04), Sunday River (1:04), Mt. Abram (1:07) Base elevation: 600 feet Summit elevation: 2,350 feet at the top of Attitash Peak Vertical drop: 1,750 feet Skiable Acres: 311-plus Average annual snowfall: 120 inches Trail count: 68 (27% most difficult, 44% intermediate, 29% novice) Lift count: 8 (3 high-speed quads, 2 fixed-grip quads, 2 triples, 1 surface lift – view Lift Blog’s inventory of Attitash’s lift fleet) View historic Attitash trailmaps on skimap.org. Why I interviewed him Ask any casual NBA fan which player won the most championships in the modern era, and they will probably give you Michael and Scottie. Six titles, two threepeats, ’91 to ’93 and ’96 to ’98. And it would’ve been eight in a row had MJ not followed his spirit animal onto the baseball diamond for two summers, they might add. But they’re wrong. The non-1950s-to-‘60s player with the most NBA titles is Robert Horry, Big Shot Bob, who played an important role in seven title runs with three teams: the 1994 and ’95 Houston Rockets; the 2000, 2001, and 2002 Lakers; and the 2005 and ’07 San Antonio Spurs. While he’s not in the hall of fame (Shaq thinks he should be), and doesn’t make The Athletic or Hoops Hype’s top 75 lists, Stadium Talk lists Horry as one of the 25 most clutch players of all time. Attitash might be skiing’s Robert Horry. Always in the halo of greatness, never the superstar. Vail Resorts is the ski area’s third consecutive conglomerate owner, and the third straight that doesn’t quite seem to know what to do with the place. LBO Resort Enterprises opened Bear Peak in 1994, but then seemed to forget about Attitash after the merger with American Skiing Company two years later (ASC did install the Flying Yankee detachable quad in 1998). Peak Resorts picked Attitash out of ASC’s rubbish bin in 2007, then mostly let the place languish for a decade before chopping down the Top Notch double chair in 2018 with no explanation. That left no redundant route to the top of Attitash peak, which became a problem when the Summit Triple dropped dead for most of the 2018-19 ski season. Rather than replace the lift, Peak repaired it, then handed the spruced-up-but-still-hated machine off to Vail Resorts, along with the rest of its portfolio, that summer. Like someone who inherits a jam-packed storage bin from a distant strange relative, Vail spent a couple of years just staring at all the boxes, uncertain what was in them and kind of afraid to look. Those first few winters, which corresponded with Covid, labor shortages, and supply-chain issues, weren’t great ones at Attitash. A general sense of dysfunction reigned: snowmaking lagged, lifts opened late in the season or not at all, generic corporate statements thanked the hardworking teams without acknowledging the mountain’s many urgent shortcomings. As it was picking through the storage unit, Vail made the strange decision of stacking the New Hampshire box next to the Midwest boxes, effectively valuing