Podcast #156: Mt. Rose General Manager Greg Gavrilets
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This podcast hit paid subscribers’ inboxes on Dec. 26. It dropped for free subscribers on Jan. 2. To receive future pods as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who Greg Gavrilets, General Manager of Mt. Rose, Nevada Recorded on November 27, 2023 About Mt. Rose View the mountain stats overview Owned by: The Buser family Located in: Incline Village, Nevada Year founded: 1964 Pass affiliations: None Reciprocal partners: None Closest neighboring ski areas: Sky Tavern (:03), Diamond Peak (:15), Northstar (:28), Homewood (:44), Palisades Tahoe (:45), Tahoe Donner (:48), Boreal (:49), Donner Ski Ranch (:51), Sugar Bowl (:52), Soda Springs (:53), Heavenly (:56). Travel times vary considerably given weather conditions, time of day, and time of year. Base elevation: 7,900 feet (bottom of Chuter lift) Summit elevation: 9,700 feet Vertical drop: 1,800 feet Skiable Acres: 1,200+ Average annual snowfall: 350 inches Trail count: 70+ (10% expert double black, 40% black, 30% intermediate blue, 20% beginner green) Lift count: 8 (2 six-packs, 1 high-speed quad, 2 fixed-grip quads, 1 triple, 1 carpet, 1 “Little Mule”) View historic Mt. Rose trailmaps on skimap.org. Why I interviewed him There’s something so damn dramatic about skiing around Tahoe. The lake, yes, but it’s also the Sierra Nevada, heaving and brutal, pitched as though crafted for skiing, evergreens loper-spaced apart. It’s the snow, piled like pizza boxes in a hoarder’s apartment, ever-higher, too much to count or comprehend (well, some years). It’s the density, the always knowing that, like some American Alps, there is always another ski center past the one you’re riding and the one you can see from there and the one you can see beyond that. Mt. Rose is one of just three Tahoe ski areas that sits fully on the Nevada side of the lake (the other two are Diamond Peak and Sky Tavern; Heavenly straddles the California-Nevada border). That whole Nevada thing can sap some of the Tahoe mystique. What is Nevada, after all, to most of us, but desert, dry, wide-open, and empty? I once slipped into a hallucinogenic state of borderline psychosis on a 122-degree drive Vegas-bound across Interstate 15. I was dead sober but sleep-deprived and in a truck with no air-conditioning the rippling distances tore my soul into potpourri and scattered it about the alien planet I became convinced I was crossing. But Nevada is a ski state, and Mt. Rose is its finest ski area. As the truest locals’ bump on the block, it is a crucial piece of the Tahoe Zeitgeist, the place that tourists don’t bother with, and that locals bother with specifically because of that fact. There are a handful of communities in America that count as their home bump a big, thrilling ski area that is not also a major tourist attraction. Bogus Basin, outside of Boise; Mt. Spokane, Washington; Montana Snowbowl, looming over Missoula. Where you can mainline the big-mountain experience sans the enervation of crowds. Mt. Rose is one of those places, a good, big ski area without all the overwhelm we’ve come to associate with them. What we talked about Early-season openings; assessing the Lakeview chairlift upgrade after year one; why Mt. Rose doesn’t operate into May; extending the ski day after Daylight Savings; could night skiing ever work at Mt. Rose?; living through 668 inches of snow; Ober Mountain; the upside of starting your career at a small ski area; the brilliance of Peak Resorts; where Vail went right and wrong in their acquisition of Peak; the existential challenges of Paoli Peaks; the Very Bad 2021-22 ski season at Attitash; fortress mentality; convincing Vail to upgrade the Attitash Summit Triple; what Gavrilets found when he showed up at Mt. Rose on Saturday of President’s Weekend; how the Busers built Mt. Rose into a first-rate ski area; why the family considered selli