This podcast hit paid subscribers’ inboxes on Oct. 14. It dropped for free subscribers on Oct. 21. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who Ralph Lewis, General Manager of Pleasant Mountain (formerly Shawnee Peak), Maine Recorded on September 9, 2024 About Pleasant Mountain Click here for a mountain stats overview Owned by: Boyne Resorts, which also owns: Located in: Bridgton, Maine Year founded: 1938 Pass affiliations: New England Gold Pass: 3 days, no blackouts Closest neighboring ski areas: Cranmore (:33), King Pine (:39), Attitash (:46), Black Mountain NH (:48), Sunday River (:53), Wildcat (:58), Mt. Abram (:56), Lost Valley (:59) Base elevation: 600 feet Summit elevation: 1,900 feet Vertical drop: 1,300 feet Skiable Acres: 239 Average annual snowfall: 110 inches Trail count: 47 (25% advanced, 50% intermediate, 25% beginner) Lift count: 6 (1 high-speed quad, 1 fixed-grip quad, 2 triple chairs, 2 surface lifts – total includes Summit Express quad, anticipated to open for the 2024-25 ski season; view Lift Blog’s inventory of Pleasant Mountain’s lift fleet) Why I interviewed him Pleasant Mountain is loaded with many of the attributes of great - or at least useful - ski areas: bottom-to-top chairlifts, a second base area to hack the crowds, night skiing, a nuanced trail network that includes wigglers through the woods and interstate-width racing chutes, good stuff for  kids, an easy access road that breaks right off a U.S. highway, killer views, a tight community undiluted by destination skiers, and a simpleness that makes you think “yeah this is pretty much what I thought a Maine ski area would be.” But the place has been around since 1938, which was 15 U.S. presidents ago. Parts of Pleasant feel musty and dated. Core skier services remain smushed between the access road and the bottom of the lifts, squeezed by that kitchen-in-a-camper feeling that everything could use just a bit more space. The baselodge feels improvised, labyrinthian, built for some purpose other than skiing. I would believe that it used to be a dairy barn housing 200 cows or a hideout for bootleggers and bandits or the home of an eccentric grandmother who kept aardvarks for pets before I would believe that anyone built this structure to accommodate hundreds of skiers on a winter weekend. American skiing, with few exceptions, follows a military/finance-style up-or-out framework. You either advance or face discharge, which in skiing means falling over dead in the snow. Twenty-five years ago, the notion of a high-speed lift at Alta would have been sacrilege. The ski area has four now, including a six-pack, and nobody ever even mentions it. Saddleback rose from the grave partly because they replaced a Napolean-era double chair with a high-speed quad. Taos – Ikon and Mountain Collective partner Taos – held out for eons before installing its first detachable in 2018 (the mountain now has two). One of the new owner’s first acts at tiny Bousquet, Massachusetts was to level the rusty baselodge and build a new one. Pleasant needed to start moving up. Thirteen hundred vertical feet is too many vertical feet to ascend on a fixed-grip lift in southern New England. There are too many larger options too nearby where skiers don’t have to do that. Sure, Magic, Smuggs, and MRG have fended off ostentatious modernization by tapping nostalgia as a brand, but they are backstopped by the kind of fistfighting terrain and natural snow that Pleasant lacks. To be a successful city-convenient New England ski area in the 2020s, you’re going to have to be a modern ski area. That’s happening now, at an encouraging clip, under Boyne Resorts’ ownership. Pleasant was fine before, kept in good repair and still relevant even in a crowded market. It could have hung around for decades no matter what. But the