Ep. 116: Why Pleasing Everyone Hurts Your Business (And What Crumbl Cookies Gets Right)
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Description
Not everyone likes Crumbl Cookies... and that’s fine. But I do.
Seeing all the latest TikTok reviews claiming they’re "nasty" has me wanting to say this ONE thing:
Your product or service isn’t for everyone.
Crumbl has a loyal fan base despite the negative reviews. In marketing, you don't need to please everyone.
You ONLY need to reach the right audience.
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