In this episode of The Midweek Takeaway, Phil Carroll and Kevin Hornsby are joined by John Regan, CEO of Electric Guitar PLC (LSE: ELEG), to discuss the company’s recent innovations and exciting updates. They explore the successful deployment of 3radical Limited’s Voco platform with NFC technology at the Grand Designs Live event in Birmingham. This groundbreaking solution allowed visitors at the DIY Home Decor stand to easily engage by tapping their smartphones to access digital brochures, book consultations, connect on social media, and receive exclusive offers, blending physical and digital experiences. They also dive into the exciting news that 3radical is now integrated with Mastercard’s SessionM loyalty platform, making it easier to gamify loyalty and enhance customer engagement globally. Listen in as John Regan discusses how these advancements are shaping the future of customer interaction and first-party data marketing for Electric Guitar. Disclaimer & Declaration of Interest The information, investment views, and recommendations in this podcast are provided for general information purposes only. Nothing in this podcast should be construed as a solicitation to buy or sell any financial product relating to any companies under discussion or to engage in or refrain from doing so or engaging in any other transaction. Any opinions or comments are made to the best of the knowledge and belief of the commentator but no responsibility is accepted for actions based on such opinions or comments. The commentators may or may not hold investments in the companies under discussion.