Dr. Pham is an entrepreneur and former aerospace engineer. He is also the co-founder of InBrace, a new way of teeth straightening. With a background as an engineer and startup entrepreneur, he decided to go to UCLA for his dental degree and eventually Dr. Pham developed InBrace to give patients a teeth straightening option that has little interference with their everyday lives. Tune in to hear Dr. Pham chat more with Dr. Leon and Amy on this episode of The Survival Guide for Orthodontists. IN THIS EPISODE: [02:30] What Dr. Pham hopes to accomplish with InBrace technology [08:03] How InBrace differentiates itself from other similar braces [15:00] Dr. Pham explains the tangible benefits that patients can see from using InBrace  [22:40] Dr. Pham takes the time to answer a question regarding updates and new features for InBrace providers KEY TAKEAWAYS:  Orthodontists are only tapping into about 5% of the available market with traditional orthodontia, so technology like InBrace is opening up the market to even more people who may not opt in to teeth straightening.  People are likely to be more open to a product that cuts treatment time, allows for little to no lifestyle changes, and offers quicker results. RESOURCE LINKS https://inbrace.com/john-pham/ https://pplpractice.com/podcast/ BIO:   John Pham is InBrace CEO. The InBrace team is building an entirely new category of teeth-straightening – giving the 500 million people who’ve opted out of orthodontics a solution that has clinical precision and doesn’t require work or lifestyle adjustments while in treatment.