In this podcast episode, we invite Dr. Keith Dressler, CEO of Rhinogram, a cloud-based, HIPAA-compliant telehealth communications system, about how the communication style of our target audience has changed.  Orthodontists need to adapt, by evolving communication to partly virtual means orthodontists can increase profitability. Covid has made us all take a hard look at how we reconfigure our practices physically and our processes, providing a forced test case on going virtual.