In this episode, we uncover how Dr. Amy Beckley's personal pain evolved into the groundbreaking diagnostic tool, Proov, which addresses one of the most common and preventable causes of infertility and miscarriage. As a scientist, she was relentless in her pursuit to create a solution and empower women and couples to take control of their fertility journey.   Listen in as Dr. Beckley candidly shares her experiences navigating the male-dominated startup world, overcoming challenges, and finding her voice. She offers valuable advice to aspiring entrepreneurs, especially female founders, on being their own advocates and breaking through the barriers imposed by the industry.   If you're a business entrepreneur or startup founder seeking inspiration and a powerful lesson in resilience, this episode is a must-listen. Dr. Beckley's story will touch your heart and remind you that with passion, determination, and the will to help others, you can turn your pain into purpose and find your path to startup success.   About Dr. Amy Beckley: Amy Beckley, PhD, is the founder of Proov and the inventor of the first and only FDA-cleared test to confirm ovulation at home.   When Amy and her husband tried to get pregnant, they suffered through several years of infertility, including seven miscarriages and two rounds of IVF – the second of which resulted in her son.    When Amy decided she wanted another child (without another round of IVF), she used her background in hormone signaling to uncover a problem with ovulation which caused a progesterone deficiency (also called a luteal phase defect).   With the help of an inexpensive progesterone supplement, Amy and her husband were blessed with their daughter. Amy invented the original PdG test in her basement to help women identify problems with ovulation at home, and started selling them in plastic bags on Amazon with a $50 logo off Upwork.   Connect With Dr. Beckley: Website: proovtest.com Linkedin: @amybeckley   About Susan: Susan Sly is a Tech Co-founder and Co-CEO, a tech investor, best-selling author, keynote speaker, entrepreneur, and host of the highly acclaimed podcast – Raw and Real Entrepreneurship. Susan has appeared on CNN, CNBC, Fox, Lifetime Television, The CBN, The Morning Show in Australia and been quoted in MarketWatch, Yahoo Finance, Forbes, and more. She holds Certificates in Management and Leadership, Technology and Operations, and Strategy and Innovation from MIT. Susan is the author of 7 books. Her book project with NY Times Best Selling Author, Jack Canfield, made six Amazon Best Selling lists.   Connect With Susan: Twitter @Susanslylive Twitter @rawandrealentr1 LinkedIn @susansly Facebook @susanslylive Website https://susansly.com/   Join the Raw and Real Entrepreneurship Community https://www.facebook.com/groups/rawandrealentrepreneurs   Join Susan's Insider’s List   https://susansly.com/insider/