In this in-depth, and spirited interview, we discuss the pros and cons of a market based approach to  our environmental problems-and climate change in particular. Paula DiPerna discusses her new book, Pricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets, arguing for a market-based approach to dealing with our environmental challenges, advocating for the integration of environmental considerations into financial and economic systems. DiPerna explores the concept of carbon markets, highlighting the European Union emissions trading scheme as an example of a functioning carbon market. She also discusses the idea of attributing a financial value to nature, suggesting that the work nature does should be financially recognized. DiPerna also argues for the necessity of new kinds of authorities to manage these complex issues, suggesting that global regulation is needed to ensure the preservation of our natural resources. Recognising the massive scale of the environmental challenges we are facing, DiPerna maintains an optimistic view, expressing her belief in the human ability to appreciate beauty and understand the mysteries of life.   Paula DiPerna is Special Advisor to CDP North America, the international non-profit that helps companies, cities, states, regions and public authorities disclose their environmental impact. Paula is a leader in strategic global environmental and philanthropic policy,  and served formerly as President of the international division of the Chicago Climate Exchange (CCX). Prior to these positions, she served as writer and Vice President for International Affairs for the Cousteau Society, whose President was explorer and filmmaker, Jacques-Yves Cousteau. DiPerna has also served as a consultant to numerous national and international organizations, such as the World Bank and LEAD-International, and was awarded an Eisenhower Fellowship. Paula has published numerous books, her latest is Pricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets.