The kind of evolution that comes from embracing employer brand thinking is a shift that starts as a transactional-driven recruiting model (putting butts in seats) and becomes a relationship-driven model. And while “relationship-driven” seems like a pleasant enough term, we need to see what it would mean for recruiters in how they approach their work and how it will impact hiring managers and the rest of the business. Read the book (it's open source and free): http://employerbrandbook.com Sign up for Employer Brand headlines (also free!): https://employerbrandheadlines.substack.com/