We all make decisions based on mental shortcuts and pattern recognition. It's just what humans do. But if you're building a brand, these same shortcuts can keep you from seeing the brand that's right in front of you. And the more you learn about these biases, perhaps there are ways you can use them in increase talent attraction and engagement. Thanks to Jason Kent Crowell for the question! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th