In this episode of The Talent Show, Jo Ellison, Editor of HTSI, provides an insider's look into the intriguing world of luxury journalism and discusses the ever-evolving landscape of the industry. The conversation delves into the editorial strategies employed by How To Spend It (HTSI) at the Financial Times, highlighting the importance of maintaining a balance between compelling content and stunning visuals. Jo also addresses the challenges of publishing the same content online as in print, emphasising the need to adapt and innovate in the digital age. Jo emphasises the significance of visual storytelling in HTSI, noting that a strong visual component is indispensable for any idea to be considered for publication. Furthermore, she explores the intricacies of hiring candidates for various roles within the magazine, discussing the value of experience versus academic background in the selection process. The conversation also sheds light on the criteria used by HTSI when selecting brands to collaborate with, focusing on aspects such as exclusivity, access, and the ability to tell an engaging story. Jo shares her insights on the future of publishing, foreseeing a shift toward brand extensions and a greater emphasis on reader engagement beyond traditional written text. Don't miss this captivating and informative discussion that offers a rare glimpse into the inner workings of a leading publication in the luxury sector, while providing invaluable advice for those looking to navigate the dynamic landscape of journalism. Find more about the topics discussed in this episode by checking the following resources: https://www.ft.com/htsi https://www.ft.com/magazine https://www.instagram.com/jellison22/?hl=en https://www.instagram.com/fthtsi/?hl=en https://www.instagram.com/ft_weekend/?hl=en https://twitter.com/jellison?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Looking for a new guide to drive innovation and change? The Talent Show is a new podcast series from FT Talent, a hub of innovation from the Financial Times. Hosted by under 30s for under 30s around the world. Each episode we have important conversations for you and with you. We speak to experts in different fields, and bring you in to ask them your burning questions and delve deep into the topics that really matter to the younger generation today, find inspiring tips, analyse trends and bridge generational gaps. And we didn't just rely on our own curiosity - we invite our audience of bright students and early career professionals from all over the world to ask questions directly to our guests. The FT Talent Challenge is a competition from the Financial Times that invites bright young talent from all over the world to pitch solutions aimed at solving our most pressing business challenges. This podcast gives you a taste of the creative, educational and entrepreneurial atmosphere at FT Talent Challenges. FT Talent is a commercial division of the Financial Times. The FT Newsroom is not involved in its production. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information. Subscribe to our Youtube channel: http://bit.ly/3X1kwkk Visit our website: http://bit.ly/3wUut8J Follow us on social media: Instagram: http://bit.ly/3X1N65f LinkedIn: http://bit.ly/3E6k9yv Hosted on Acast. See acast.com/privacy for more information.