In this episode of Tech Talks Daily, I enjoy a conversation with Rebecca Wooters, the Chief Digital Officer at Signet Jewelers, the world’s largest diamond retailer. With renowned brands like Kay, Zales, Jared, and James Allen under its umbrella, Signet is revolutionizing the jewelry industry through digital innovation. Rebecca leads the company’s efforts to create a seamless connected commerce experience, enabling customers to shop effortlessly across multiple channels, whether in-store, online, or through advanced virtual platforms. Rebecca explains how Signet has leveraged data to become the most data-driven jewelry retailer in the market, sharing how this data-driven approach sets them apart from competitors. We also dive into their cutting-edge advancements in virtual shopping, such as custom jewelry design, virtual try-ons, and their social selling platform that introduces virtual storefronts. Rebecca offers a glimpse into the future of retail, discussing how connected commerce is shaping consumer experiences and driving company growth. Tune in to hear how a traditional industry is embracing digital transformation and learn about the innovations that are redefining how consumers engage with jewelry today. Whether you're interested in retail trends or fascinated by the power of digital transformation, this episode offers valuable insights from a leader at the forefront of change.