Is Google's dominance in search engines at risk with the rise of generative AI models? In this episode from The Next Wave, a podcast we think you'll like, hosts Matt Wolfe and Nathan Lands dive in to the conversation with Bilawal. They explore the potential challenges facing Google's search engine supremacy due to advancements in generative AI models and discusses the implications for the future of search engines and advertising. Bilawal discusses the impact of AI-generated content on search results and the need for a nuanced approach in navigating the evolving landscape of digital information.Check out more The Next Wave on YouTube or wherever you get your podcasts.