My conversation today looks at the expectations of Africa’s tourism industry players ahead of the maiden Essence of Africa travel show scheduled for 2-4 December 2024 in Nairobi,Kenya. In this chat, Rosemary Muthoni Director of sales at Sopa lodges tells me the track record of Onshow Solutions and ATTA, organisers of the show makes her confident of meeting the right buyers from the key source markets. Rosemary Muthoni brings vast experience and expertise to the Sopa Lodges team, having worked with renowned hotel brands in Kenya and across the East African hospitality industry. As the Director of Sales, Rosemary leverages her extensive knowledge to drive business growth and build strong trade partner relations.  Her leadership skills and innovative approach ensure that the Sales team delivers efficient and personalized services, while contributing to the company's growth. Rosemary’s passion for hospitality and her commitment to excellence align perfectly with the Core Values of Sopa Lodges, ensuring that guests continue to enjoy unforgettable experiences at all Sopa properties.  A visionary leader, Rosemary holds a degree/master’s in Accounting, Finance, Business Management, and Business Administration from KCA University and the Kenya Institute of Management, respectively. She also holds a qualification in Strategic Management from the European Business University of Luxembourg and remains continuously committed to staying ahead of industry trends and innovations. Her expertise in the hospitality industry makes her a vital part of the Sopa Lodges' leadership team.