Brandy O'Briant first reluctantly picked up "The Master and Margarita" in college, but it's one of the novels she continues to re-read.

"I feel like everyone can see themselves reflected in this book, but also learn from something completely new," said bookseller Allison Punch.

"You kind of fall in love with the heroine," said bookseller Darryl Peck. "Which is always a nice way to make it through a summer read."