Paul Epstein has spent nearly 15 years as a professional sports executive for multiple NFL and NBA teams, a global sports agency, and the NFL league oce, where he has broken every premium revenue metric in Super Bowl history, opened a billion-dollar stadium, and founded the San Francisco 49ers Talent Academy, where he became known as the “Why Coach”. As an award-winning keynote speaker named one of SUCCESS Magazine's top thought leaders that get results, Paul’s impact continues off stage providing leadership development and culture transformation programs for companies and teams including Amazon, Disney, Johnson & Johnson, NASA, the Los Angeles Lakers, and the Dallas Cowboys—and his work has been featured on ESPN, NBC, Fox Business, and in USA Today.  And, Tom Hostage joins us in our Insider's Brief section about Your Business Story. We talk about how capturing and documenting your business story is a powerful way to promote your business. It's like a coffee table book for your business that gives you a lot of credibility. Tom is the founder of Bespoke History to tell us all about it.  👉 Listen to The Tony DUrso Show every Friday at 2pm Pacific. Find us on Spotify https://tonydurso.com/spotify, Apple Podcasts https://tonydurso.com/apple, or YouTube https://tonydurso.com/youtube. Tony's full archive of podcasts https://tonydurso.com/podcast.   👉 Thank You Sponsors ❤️ https://betterhelp.com/tony Sponsored. I encourage everyone to take advantage of online therapy. If you’re thinking of starting therapy, give this a try. Visit betterhelp.com/tony today to get 10% off your first month. https://timeline.com/tony I recently discovered a nutrition supplement that really surprised me. It's called Timeline. I was looking for something that would help give me more stamina, more endurance. I wanted something that could help me get stronger. And Timeline came into my life with Mitopure. It's a WOW! One way to think of Mitopure is that they are little PacMen in your cells, chomping up the damaged mitochondria that makes you feel old and tired, and recycling it into new, healthy ones. - So, let's do this: Timeline is offering 10% off your first order of Mitopure. Go to timeline.com/TONY. https://amzn.to/3MQHo3w Take a break & refresh! - Join The Adventure with the Imen of Atlantis, in Bitten.  Bitten by greed for gold & lust for power made some more Ruthless than ever. “A unique world in the tradition of Tolkien. A tale well told with harrowing chases...and a plot full of twists." (Tolucan Times) - Imen of Atlantis: Bitten