In this episode of The Tourism Teacher, Andi sits down with Ivie Parker, a tourism PR expert and owner of Ivie Parker Consulting. They discuss everything a destination needs to know about PR including how to build relationships with agency partners and media outlets, as well as the importance of staying on top of the game when it comes to pop culture and media. Want us to cover a specific topic? Please fill out our form! The Tourism Teacher is a part of the Destination Marketing Podcast Network. It is hosted by Andi Jaspersen and produced by Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].