One Step at a Time: Sizing Consumer Markets & Enabling

One Step at a Time: Sizing Consumer Markets & Enabling Consumption in Nigeria

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Description

This episode of The Trajectory Africa is about how Stears Nigeria came to be, why it aspires to be the “Bloomberg of Africa”, the "proper" size of consumer and b2b markets in Nigeria, key indicators of consumption readiness for Nigerian consumers, what enables consumption in Nigeria, and how fintech enables business, consumption, and financial inclusion.

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