Star Trek may have broken a lot of ground on television, but the marketing of the show went boldly into new frontiers as well. A document aimed at fanzine publishers marks the transition to an "official" newsletter in what we might today call a bit of viral marketing. Tim Gaskill joins us again to discuss the ways Star Trek reaches its fans. See the documents: facebook.com/thetrekfiles Visit the Trekland site for behind-the-scenes access and exclusive merchandise.