How did a simple passion for pickles evolve into the vibrant brand Hot Girl Pickles, captivating Gen Z and dominating social platforms like Instagram and TikTok? That's exactly what we're unpacking in today's episode! Join me as I dive into the journey of Leah Marcus and Yasaman Bakhtiar, co-founders of Good Girl Snacks. With no prior experience in the food and beverage industry, they have brilliantly leveraged social media to carve a niche in the crowded snack market. Today, we'll explore the five key strategies they used to not only build a community that adores their brand but also keeps them excited for every new release. Tune in now! Mentioned in Today's Episode:  Good Girl Snacks Grab my SMM Notion Template - use code PODCAST for $10 OFF ----------------------- Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.  Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. ----------------------------------------------------- Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan