Four years ago, Truman Charities raised just $17,000 at their annual Halloween Party. This year, they’ve raised over $65,000 for Main Street! One thing they attribute to their growing success is the marketing expertise of board member Julie Schumacher.  In this episode, host Jamie Truman is talking to Julie, the founder of Sasse Agency, about the dos and don’ts of event marketing. She shares three critical aspects of event marketing, ways to utilize partnerships for promotion, and how to use social media to increase awareness for your brand. Plus, Julie answers questions from listeners of The Truman Charities Podcast!  If you have an event but don’t know how to leverage social media, manage a website or improve engagement, this episode is a must-listen.  Tune in to hear Julie’s priceless advice, and find out what happened at this year’s Truman Charities Halloween Party!  Learn more about Sasse Agency on their website! Email Julie Schumacher at [email protected]. Connect with Jamie at Truman Charities: Facebook Instagram LinkedIn Website YouTube Email: [email protected] This episode was post produced by Podcast Boutique https://podcastboutique.com/