Too many home services companies focus on 1 channel to help grow their business. That can be using Home Advisor or Angie's List. Or going all in on Google Ads. However, the #1 take away that Anthony Winston III -- Founder and Principal at Winston Engineering, Inc. -- shares with us during this interview is that he put his business everywhere. By joining community events, chamber of commerce, networking groups, partnering with experts such as Book Keepers, web designers, digital marketer, and more -- he's been able to grow and scale his business in roughly 6 years. Having a well designed and highly SEO optimized website will help you build more brand awareness in your community. By also leveraging social media channels such as LinkedIn and Facebook and connecting with key decision makers allows for your home services business to position itself as an authority. This is exactly what Anthony has been doing for a few years, and he explains some of his key strategies and partnerships that has helped him grow Winston Engineering, Inc. To learn more about The Trust Tipping Point Marketing Podcast, please visit: www.TheTrustTippingPoint.com