Greg Crabtree is an author and financial expert, and has built a CPA firm focused solely on the needs of entrepreneurs.  Greg works with entrepreneurs all over the country in a broad range of industries. He is the author of “Simple Numbers, Straight Talk, Big Profits” and “Simple Numbers 2.0: Rules for Smart Scaling.” He has also contributed to Verne Harnish’s book, “Scaling Up.” Jeffrey and Greg talk about many financial topics on this podcast, namely, valuation, labor efficiency, return on investment, and many other topics related to running a profitable landscape business — or any privately owned business.